Graceland Cellars - All Shook Up - the California Champagne, Official Wine of "All Shook Up" - the Broadway Musical

Orlando, Fla. - Lovers of fine wine and musical theater will have the best of both worlds when Graceland Cellars Elvis Presley® wine comes to the Bob Carr Performing Arts Center as the official wine of the Elvis Presley inspired smash hit Broadway musical All Shook Up, October 24 - 29.

"Graceland Cellars offers those coming to see All Shook Up a unique experience," said Scott Cahill, CEO of Signature Wines, producer of Graceland Cellars. "Not only do they get to see some of Elvis Presley's greatest hits performed live by the show's talented cast, they also get to enjoy fine California wine featuring classic Elvis imagery that commemorates his many memorable eras."

As official wine of the musical, Graceland Cellars also offers attendees the opportunity to purchase and sample a selection of award-winning wines by the glass, including Graceland Cellars All Shook Up California Brut Champagne. Also available are three Graceland Cellars popular varietal wines, including its 2006 San Diego International Wine Competition gold medal winner 2004 Blue Suede Chardonnay and two additional medal-winning wines: 2003 The King Cabernet Sauvignon and 2004 Jailhouse Red Merlot.

Graceland Cellars wines are also available at retail in the Orlando area including at these fine retail outlets: Albertson's, Global Grape, Gran Reserva Wines, Maggie's Attic, Pat's Liquors Leaf & Wine, Roget's Fine Wine and Beer, Shamrock Liquors, The Elusive Grape, Vintage Liquors Orlando, and Winter Springs Liquors. For more information about Graceland Cellars, visit www.gracelandcellars.com.

About Graceland Cellars

Graceland Cellars' traditionally crafted award-winning wines bring Elvis Presley images, which commemorate memorable eras, together with premium quality wine, proving that good wine can also be fun. Launched as a tribute to the King of Rock 'n' Roll®, Graceland Cellars' wines are firmly planted in California innovative winemaking. The vineyards are located throughout California, primarily along the picturesque central coast. A sunny climate rich with cooling breezes provides ideal conditions for flavor development. Careful handling with limited oak cooperage results in fruit-forward, flavorful wines-perfect for pairing any day. Elvis® wines have won several distinguished awards including: 2006 San Francisco Chronicle Wine Competition (Gold & Silver) and 2005 International Eastern Wine Competition (Silver). Graceland Cellars has also been named one of the year's "Top 10 Hottest Small Winery Brands," by Wine Business Monthly Magazine.

About All Shook Up - The Musical

A romantic tale of how a young girl's dream comes true when a guitar-playin' roustabout rides into a square state and turns the town upside down with his hip-swivelin', lip-curlin' and sexy song singin', All Shook Up is a well tuned hot-rod musical that took Broadway by storm and guarantees to have the entire family jumpin' out of their blue suede shoes! All Shook Up is produced by Richard Martini, Allen Spivak, Albert Nocciolino, and Magic Arts & Entertainment with direction by Tony Award-nominee Christopher Ashley (The Rocky Horror Show), choreography by Sergio Trujillo (Jersey Boys), and starring newcomer Joe Mandragona along with Jenny Fellner (Mamma Mia) and TV, stage and screen favorite Susan Anton. The script is based on a book by Joe DiPietro, I Love You, You're Perfect, Now Change.

About Signature Wines

Founded in 1998, Signature Wines is a leading provider of partner branded, award-winning wines including Elvis Presley® wines by Graceland® Cellars, Ducks Unlimited, University Alumni Associations, and our own nationally distributed brand, Blackridge Canyon. In addition, the company also developed and supports the highly successful Sunset Magazine Wine Club and the recently launched Better Homes & Gardens Wine Club. Signature Wines has also developed a technology platform that enables corporations, hospitality venues and consumers to easily develop their own custom-labeled wines. In 2005 and 2006, Signature Wines made the list on Inc. Magazine'™s annual ranking of the 500 fastest growing private companies in the country. For more information about Signature Wines visit www.signaturewines.com

About Elvis Presley Enterprises
Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.

Contact:
Susan Olson
Phone: 707.255.7667
E-Mail: solson@balzac.com