GRACELAND® CELLARS GIVES AWAY A TRIP FOR TWO TO GRACELAND, TN

Wine Enthusiasts and Elvis® Fans Get a Chance to Live Like the King of Rock 'n' Roll™

HAYWARD, Calif. - August 23, 2006 - Elvis took a walk down Lonely Street to get to Heartbreak Hotel®, but thanks to Graceland Cellars, producer of award-winning California wines featuring classic Elvis Presley imagery, consumers will have a chance to fly there when they enter the "Win a Trip for Two to Elvis Presley's Graceland Sweepstakes."

"Graceland Cellars' wines provide a unique way for people to enjoy great wine and Elvis memorabilia," said Scott Cahill, CEO of Signature Wines, producer of Graceland Cellars wines. "This sweepstakes takes what we do to the next level, giving two lucky people the exciting opportunity to stay at Heartbreak Hotel, get an up-close look into the fascinating world of Elvis Presley, and see firsthand how he became the most celebrated entertainer in the world."

The contest, which runs August - December 2006, has a grand prize package of roundtrip airfare for two, four days/three nights accommodations at the Heartbreak Hotel, a tour of Graceland, tickets to various Memphis attractions, and a car rental. An additional five lucky winners will be selected to receive two Graceland Cellars fan jackets and an Elvis Presley commemorative corkscrew.

Located across the street from the Graceland mansion, Heartbreak Hotel is a boutique hotel that takes its cues from the legendary hospitality and personal style for which Elvis was known. With Elvis-inspired décor, a heart-shaped pool, and 24-hour-a-day Elvis movies, the one-of-a-kind hotel brings guests about as close as they can get to living like the King of Rock 'n' Roll.

"Everyone should have the opportunity to visit Graceland and stay at the Heartbreak Hotel at least once in their lifetime," said Cahill. "What better place to enjoy a glass of Graceland Cellars wine and toast one of America's greatest Rock 'n' Roll legends?"

To enter this exciting sweepstakes, consumers can fill out and mail entry forms found on special Graceland Cellars displays located in the wine aisle at participating retail stores. For specific contest rules and details, and for additional entry options, visit www.gracelandcellars.com/sweepstakes. All entries must be postmarked by December 31, 2006. No purchase necessary. Must be 21 years of age or older to enter.

About Graceland Cellars

Graceland Cellars' traditionally crafted award-winning wines bring Elvis Presley® images, which commemorate memorable eras, together with premium quality wine, proving that good wine can also be fun. Launched as a tribute to the King of Rock 'n' Roll®, Graceland Cellars' wines are firmly planted in California innovative winemaking. The vineyards are located throughout California, primarily along the picturesque central coast. A sunny climate rich with cooling breezes provides ideal conditions for flavor development. Careful handling with limited oak cooperage results in fruit-forward, flavorful wines-perfect for pairing any day. Elvis® wines have won several distinguished awards including: 2006 San Francisco Chronicle Wine Competition (Gold & Silver) and 2005 International Eastern Wine Competition (Silver). Graceland Cellars has also been named one of the year's "Top 10 Hottest Small Winery Brands," by Wine Business Monthly Magazine.

About Signature Wines

Founded in 1998, Signature Wines is a leading provider of partner branded, award-winning wines including Elvis Presley® wines by Graceland® Cellars, Ducks Unlimited, University Alumni Associations, and our own nationally distributed brand, Blackridge Canyon. In addition, the company also developed and supports the highly successful Sunset Magazine Wine Club and the recently launched Better Homes & Gardens Wine Club. Signature Wines has also developed a technology platform that enables corporations, hospitality venues and consumers to easily develop their own custom-labeled wines. In 2005, Signature Wines made the list on Inc. Magazine's annual ranking of the 500 fastest growing private companies in the country. For more information about Signature Wines visit www.signaturewines.com.

About Elvis Presley Enterprises

Elvis Presley Enterprises, Inc. is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market System (NMS) under the ticker symbol CKXE.

Contact:
Susan Olson
Phone: 707.255.7667
E-Mail: solson@balzac.com